Alternative Strategies

Cliff Asness: A hedge fund genius goes retail, by Shawn Tully

He already manages billions for elite investors. Now Cliff Asness believes he’s perfected a better way for regular folks to play the market, and he’s using that formula to build a mutual fund empire. At his home in Greenwich, Conn., Asness displays an admiration for Winston Churchill. His firm, AQR Capital, runs $42 billion. FORTUNE — Even among hedge fund brainiacs, Cliff Asness qualifies as a high achiever. In just …

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